Sony Discounts PS5 in China
The Nintendo Switch 2 Worldwide Launch Happens At The Same Time
Sony has been promoting an upcoming discount campaign for its PS5 in Mainland China.
2799 Yuan (US$389) for the digital PS5 SKU, in celebration of 618 (JD's founding date - major e-commerce platform in China). The same SKU regular price is 2999 Yuan.
Sony recently acquired full control over its distribution operation network for consoles in the country, now having more freedom to strategize in its market.
The discount is temporary and applies only to the digital base model. It lasts from May 30 until June 18. This discount also happens while the Nintendo Switch 2 releases globally (June 5), but not yet in China, officially.
While the Switch 2 still doesn't have an official release date for China, the console will, nevertheless, be easily and widely available to Chinese consumers on day 1, through imported models on e-commerce platforms - by this I mean online sellers will have the console in stock and available for people to purchase immediately (not small scalping operations or individual imports).
Sony continues to aggressively expand its foothold in China, as opposed to Xbox/Microsoft who’s almost invisible at this moment in the territory (although Game Pass is more popular in China than most people seem to realize…but that’s another topic), and even Nintendo, who’s strategy in China remains in limbo with no announcements concerning a distribution partner for the Switch 2 in the country.
