5 Comments
User's avatar
Chain Reactions: US + China's avatar

Agreed. When I worked on a lot of strategy games for Chinese companies, I had the same issue. This is actually a broader business strategy. Similar to that saying "If someone builds a car shop on a street, an Indian builds a repair center. A Chinese person builds another car shop."

Daniel Camilo's avatar

First time I hear that, and yes, makes total sense yeah.

ChronoS's avatar

This is actually not a problem. The problem is actually you failing to understand that these games are made for the Asian and SEA market, not western.

Daniel Camilo's avatar

That's incorrect. A lot of these games aim at a global market and have considerable number of users in the Americas and Europe, among other regions. There's a lot of publicly disclosed data available. For example, almost 50% of the total global audience for Genshin Impact is in NA and Europe.

But anyway, no matter where the games might be aimed at, the risk of stagnation is very real and it's something publishers are very much aware of and strategize accordingly. Audiences are not infinite, and the more similar games are released, the more the user-base spreads thin and the most likely are some games to be ignored and flopping, commercially. I'm not saying anything new here. These are all obvious fundamentalls and perhaps because of that I don't explain all this in details. I assume people who read my content are fairly well informed and/or with industry knowledge. Perhaps I shouldnt assume that.

ChronoS's avatar

Please share your data source. I have also made a reply on my Twitter thread with publicly available data. Accurate or not, it has proven more players are from Asia and SEA, not NA or EU as you claim.